US: Celebrity backing for Leblon Cachaca
By just-drinks.com editorial team | 11 October 2006
Leblon Cachaca, which markets the Brazilian cane spirit of the same name, has announced that the best-selling author and former owner of the Philadelphia 76ers, Pat Croce, has invested US$1m in the company, and will serve on the board of directors.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Leblon Cachaca, which markets the Brazilian cane spirit of the same name, has announced that the best-selling author and former owner of the Philadelphia 76ers, Pat Croce, has invested US$1m in the company, and will serve on the board of directors.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Pot of Gould – Bacardi and Pernod duke it out in Havana
Bacardi has been engaged in a legal battle with Pernod Ricard over the rights to the Havana Club trademark for years. But Patience Gould believes the US-based spirits giant is shooting itself in the foot, appearing to be a corporate bully while drawing attention to the primary characteristic that sets Havana Club apart from its own world-beating brand - its Cuban origin.
INDIA: CL World Brands quashes reports of JV talks
CL World Brands have quashed reports in India that the company is in talks over a possible joint venture with local firm John Distillers (JDL).
INDIA: Diageo introduces Captain Morgan rum
Diageo has launched flagship rum brand Captain Morgan in India.
