RUSSIA: CEDC signs La Martiniquaise deal
By Chris Mercer | 16 January 2012
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Central European Distribution Corp to sell La Martiniquaise Label 5 Scotch in Russia |
Central European Distribution Corp will be the exclusive distributor for La Martiniquaise's Label 5 Scotch whisky in Russia, the drinks group has announced.
Central European Distribution Corp (CEDC) said today (16 January) that the deal reflects growing demand for Scotch whisky in Russia. The deal also further extends CEDC's reach in Russia beyond vodka.
"We are pleased to add to our premium import portfolio such a recognised Scotch whisky brand," said CEDC's CEO, William Carey. "Through the joint efforts of CEDC’s strong sales team and La Martiniquaise Group, we have an opportunity to develop Label 5 into one of the best selling whiskies in Russia."
Last month, Russian Standard proposed to increase its stake in CEDC by 19.9%, from its existing shareholding of 9.9%. Both companies have said that they are in talks over a possible deal.
When contacted by just-drinks today, a CEDC spokesperson said that there are "no new developments for now". Also last month, Moody's placed CEDC on notice for a credit downgrade, warning that there is little clarity on how CEDC plans to repay EUR880m of debt, particularly EUR310m due in March 2013.
Expert analysis
Central European Distribution Corporation: Company Profile and SWOT Analysis
ICD Research's "Central European Distribution Corporation: Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, financial ratios, competitor benchmarking data, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.
Sectors: Emerging markets – BRIC, Spirits
Companies: CEDC
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