Coca-Cola Hellenic Bottling Co.'s local subsidiary has been fined again for breaching competition rules. Bulgaria's anti-monopoly watchdog said yesterday (16 September) that the company has been fined after running a raffle for a third time in less than a year.

The Commission for Protection of Competition fined the company BGL80,000 (US$49,720) for organising a raffle, which offered prizes, such as new cars and radios, whose value exceeded significantly its products' prices.

"The actions...in respect to the raffle are contradicting the good trade practices," the watchdog said in a statement, stressing that the prizes were putting psychological pressure on consumers to change their market preferences.

"This is the third time in eight months that the commission imposes a fine on the company for breaching competition rules," it said.

The subsidiary was fined BGL100,000 in February, and again in December on similar grounds.