UK: CCE launches 'Go Summer' again
Coca-Cola Enterprises is launching its 'Go Summer' on-pack promotion again next month.
The company said today (30 May) that the promotion - backed by a website - will offer over GBP40m (US$74.9m) worth of savings on indoor and outdoor entertainment.
By collecting vouchers or logging onto www.gosummer.com, families will be able to redeem discounts on a range of UK attractions including Alton Towers, Thorpe Park, Chessington World of Adventures, Madame Tussauds and Warwick Castle.
Consumers can also make use of a two-for-one offer when renting movies or games from any one of 700 Blockbuster stores nationwide.
"With more vouchers and offers being featured on more brands than ever before, Go Summer 2006 offers retailers the chance to drive purchase in those key summer months when families spend more time together, both relaxing at home and out and about," said Anita Huntley, head of carbonates at CCE.
Now in its third year, the promotion will appear on over 132m packs of Sprite, Dr Pepper, Lilt, Fanta, and Oasis. Details of the website and vouchers will appear on 2-litre, 1.5-litre and 500ml packs starting next month.
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