US: CCE chief - innovation will lead success
Coca-Cola Enterprises expects innovation to be the driving factor for sales this year. An array of new soft drinks, bottled waters and other beverages will boost sales in 2005, the company's chief executive said yesterday (11 May).
In a presentation to a consumer products conference, CCE chief executive John Alm said: "We are optimistic that we have the strongest innovation calendar in several years." Alm added that the company has particularly high hopes for Diet Coke sweetened with Splenda, which is being rolled out across the US this week.
CCE has also rolled out flavoured versions of its Dasani bottled water and an energy drink called Full Throttle. In April, the company said it would distribute Rockstar, another energy drink.
Following a dip in unit case sales last year, the company is predicting volume growth of 1% this year.
Coupled with the new products being launched, CCE intends to raise drink prices by about 3% in 2005.
While the overall market for tea in the UK has declined by some 12% over the past five years, iced tea consumption is on the rise. Annette Sessions reports on the potential for iced tea in the UK and ...
Dairy, functional and premium juices were the winners, water continued to grow, whilst carbonates and squashes lagged behind in the 2004 UK soft drinks race, according to the recently published Britvi...
A recent report on the UK soft drinks market showed that growth in non-carbonates at the expense of traditional carbonated soft drinks is much less marked in the on-premise sector than in the take-hom...
Coca-Cola Enterprises (CCE) intends to restructure its North American division, according to press reports....
Coca-Cola Enterprises has posted a strong leap in Q2 profit....
Coca-Cola Enterprises has announced the election of five officers to its corporate and North American Business Unit management teams....
Coca-Cola Enterprises (CCE) has appointed Donna A. James as a director....
Coca-Cola Enterprises has announced details of its regular quarterly dividend....
- Comment - How to Target Cognac's Mok Generation?
- Is Marketing Twisting the Meanings of Words?
- Analysis - Keurig Kold fails to impress
- Sustainability - Walking the Walk on Water
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Whyte & Mackay takes on Flor de Caña in UK
- Castel acquires stake in Belvedere
- Brown-Forman eyes family ties with board additions
- Belvedere proposes name change
- Diageo adds to Entourage tie-up - video
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review