The soft drink bottler Coca-Cola Enterprises has named Terrance Marks as its corporate VP and chief revenue officer for its North American group.

Marks will be responsibile for coordination of package development, innovation and planning for CCE, in addition to revenue management.

Marks most recently served as region vice president in the North American Group.

David Van Houten, Jr. president, North American Group, said: "Terry Marks has the insight, background, and field experience needed to lead our revenue management initiative."