Coca Cola Amatil (CCA) has disclosed its first major product from its partnership with Maxxium. Australia's largest soft drinks group said yesterday (9 August) that its new alcoholic beverage, Jim Beam & Zero, will be launched in Australia next month.

The company has also said that, due to current trading conditions, it expects to deliver high digit growth for the second half of the year.

Yesterday, CCA posted record net profit after tax for the half-year, with Australia and New Zealand performing strongly and Indonesia demonstrating a continuing recovery for the group.

The company said that net profit after tax and before exceptional items reached A$160.9m (US$137.6m), an increase of 10.7% over the first half of 2006. EBIT growth before significant items also set a record, increasing by $33.3m or 13.3% to $284.5m.

CCA managing director Terry Davis told local media that the company's "strong first half performance continues to bode well for the overall strength of our business model and delivery of our core promise, and that is to provide premium brands to our customers."

The company said it plans to launch a new Power Aid campaign to coincide with the 2007 Rugby World Cup, as well as taking a more eco-friendly focus in the second half of this year, and measuring its carbon footprint.