IRELAND/UK: C&C links with Celtic FC for Magners deal

By | 9 January 2013

Magners will become Celtics shirt sponsor from next season

Magners will become Celtic's shirt sponsor from next season

Magners will become shirt sponsor of Celtic Football Club after brand owners C&C Group agreed a three-year deal. 

The deal will see Magners appear on Celtic shirts from the start of the 2013/14 season, C&C said today (9 January). Financial details of the link-up were not disclosed. 

Magners MD, Tom McCusker, said the partnership was a “great fit”. 

C&C Group last month said it is aiming to triple the size of its international business over the next four years

Expert analysis

Cider Market in Latin America to 2017: Market Guide

Canadean’s, "Cider Market in Latin America to 2017: Market Guide" provides in-depth detail on the trends and drivers of the Cider market in Latin America. The quantitative data in the report (historic and forecast consumption values) analyses the dynamics in the Latin American countries, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify where to compete in the future.

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: C&C Group

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