UK: C&C Group to invest US$1.6m in cider mill

By | 21 November 2012

C&C Group makes Gaymers and Addlestones at the Shepton Mallet mill

C&C Group makes Gaymers and Addlestones at the Shepton Mallet mill

C&C Group is to invest GBP1m (US$1.6m) in its Somerset cider mill to improve sustainability at the 242-year-old site.

The money will help fund new orchards at Shepton Mallet as well as initiatives such as creating bio-fuels from apple waste, C&C Group said. Growers will also offer their own ideas about what schemes to fund. 

“We are investing in sustainable fruit production for decades to come, with our experts supporting advances in orcharding practice to benefit our growers and the whole industry,” Shepton Mallet GM Paolo Mortarotti said.

The Shepton mill, which was built in 1770, produces C&C cider brands including Gaymers and Addlestones.

Last month, fellow English cider maker Westons bought the rights to cult cider Gold Label from Heineken for an undisclosed sum.

Expert analysis

Bacardi Limited - Strategy and SWOT Report

Datamonitors' Bacardi Limited’s SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company.

Sectors: Beer & cider

Companies: C&C Group, Heineken

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UK: C&C Group to invest US$1.6m in cider mill

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