C&C Group is to cut a further 23 jobs at its Bulmers cider business in Ireland, as the firm looks to restructure amid falling sales.

Bulmers will cut 23 jobs in its transport division, as part of a restructuring programme that is "vital for the long-term viability of the company", the group announced yesterday (2 April).

A Bulmers spokesperson confirmed that the job cuts are in addition to 121 job losses announced by the group last month.

Bulmers managing director Aidan Murphy said: "We need to radically realign the costs of the company so that we can respond to market conditions and ensure that we are cost competitive. Our costs are currently too high for the company to sustain."

He said that there was "no feasible alternative" to the job losses.

C&C Group said in March that Bulmers cider sales fell by 14% in Ireland for the 12 months ended 12 February. C&C has also struggled to stop the rot on Magners sales in the UK over the last year and said that it expected a EUR11m (US$13.9m) write-down charge for the year, due to leftover apple juice stocks.

Both Ireland and the UK economies, meanwhile, are in recession.

Murphy said: "Our objective now is to implement a plan that will enable us to continue operating in [headquarters] Clonmel, maintain the maximum number of jobs possible and continue to produce a cider that has become synonymous with the town."