UK/US: C&C Group to acquire Vermont Hard Cider Company

By | 23 October 2012

C&C has agreed to acquire Vermont Hard Cider Company

C&C has agreed to acquire Vermont Hard Cider Company

C&C Group has agreed a deal to acquire US-based craft cider producer Vermont Hard Cider Company.

The deal, announced earlier today (23 October), will see C&C spend US$305m on the company. The transaction remains subject to regulatory clearance. 

The group's CEO Stephen Glancey said: "This transaction has the potential to transform our international cider business and accelerate the growth of C&C." The "conditional" agreement was revealed as C&C announced a slide in first-half profits and sales, despite a strong performance by its international operations. 

However, Glancey added that the deal is subject to anti-trust clearance in the US. "We will need to wait before we can welcome the talented Vermont Hard Cider Company team to the C&C Group and accelerate initiatives to capitalise on the dynamic growth of cider in the US," he said. 

Vermont produces Woodchuck Hard Cider, one of the US' leading hard cider brands. It also currently distributes Strongbow in the US for Heineken, but this will switch in-house to the Dutch brewer from next year, following an announcement in August

Meanwhile, C&C also announced today it has appointed MD of its international division, Joris Brams, to the group's board of directors with immediate effect. Brams joined C&C in February this year in the newly-created role of international MD. He joined the firm from Belgium-based bakery supplier Puratos group, but was previously group technical and development director at Scottish & Newcastle.

Expert analysis

USA Cider Market Insights 2012

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise).

Sectors: Beer & cider, HR – personnel, Mergers & acquisitions

Companies: C&C Group, Heineken

View next/previous articles

Currently reading -

UK/US: C&C Group to acquire Vermont Hard Cider Company

There are currently no comments on this article

Be the first to comment on this article

Related research

Auchan Group SA in Retailing (World)

Facing challenging conditions for hypermarket operators in France and other Western European markets, Auchan is battling to improve its price image while maintaining profits, while internet retailers are encroaching on non-food sales. The group is te...

Global Value Retailers: Market Guide to 2016

"Global Value Retailers: Market Guide to 2016" provides in-depth detail on the trends and drivers of the Global Value Retailers market. The report includes quantitative information (historic and forecast market values), segmented at channel level. T...

Value Retailers in Global: Market Guide to 2016

"Value Retailers in Global: Market Guide to 2016" provides in-depth detail on the trends and drivers of the Value Retailers market in the Global. The report includes quantitative information (historic and forecast market values), segmented at channel...

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Round-Up - The week in drinks

The top ten stories published on just-drinks last week:

Analysis - Hine sale to spark "significant interest"

The sale of Cognac house Hine is likely to generate "significant interest" in the industry, according to an analyst.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page