COMMENT: C&C Group struggles to stop the cider rot
By Chris Mercer | 20 January 2009
There may be a juicy incentive dangling above the heads of C&C Group's new management team, but prospects for reviving the Magners owner's fortunes in 2009 look slim.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
There may be a juicy incentive dangling above the heads of C&C Group's new management team, but prospects for reviving the Magners owner's fortunes in 2009 look slim.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: Pernod Ricard expects flat FY sales, profits growth
Pernod Ricard has said that it expects like-for-like sales to be broadly flat for its fiscal full-year, but operating profits will hit guidance thanks to lower advertising spend.
just the round-up - The week in drinks
The top ten stories published on just-drinks this week:
RUSSIA: Sun InBev launches Klinskoye Light beer in 'thermocan'
Sun InBev, the second largest brewer in Russia, has launched a large-scale advertising campaign for Klinskoye Light, the extension to its flagship premium beer brand.
