C&C Group launches low-carb Magners cider in Australia
Magners Blonde cider boasts fewer carbs and calories
C&C Group is to release a low-carb, 99% sugar free cider in Australia under its Magners brand.
Magners Blonde is said to have 85% fewer carbs than "most other brands out there" and will roll out in the country from next month.
Conor Hardy, commercial director for C&C APAC, said: “Australia is a key cider market for our region, and we’re delighted to bring an innovation in to Australia that’s built on the specific needs and insights of the Australian beer and cider drinker."
Hardy claimed the launch was a "world first", adding that it was "one we’ll be closely following internationally".
Denis Brown, managing director of C&C's Australian distributor Bacardi-Lion, said: “In Australia we know we’re a nation that cares about what we’re consuming and what’s contained within the liquid. So there was a clear opportunity in low carb and low calorie cider to further develop the category.”
According to the company, Magners Blonde is the lowest carb cider in the market, containing 75% fewer carbs and 40% fewer calories than the nearest low carb cider currently available. Magners Blonde is 4.5% abv.
At launch, Magners Blonde will be available in 4x330ml and 24 pack cases.
C&C Group will announce their first-half results today. Click here to read our preview.
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