AUS: C&C Group drops Suntory for Bacardi Lion for Magners distribution
Magners will be distributed in Australia by Bacardi Lion from next year
In a joint statement late last week, C&C and Suntory said they have agreed to end the nine-year relationship “amicably”. Bacardi Lion, a JV between between Bacardi and brewer Lion Nathan, will take on Magners from 1 January, 2014.
Anthony Brady, Magners' brand principal, said: “Suntory has done a fantastic job successfully launching and building Magners in Australia. We now have a renewed focus for Magners and believe Bacardi Lion is the perfect partner to help drive our expansion.”
Magners was launched in Australia in 2004.
Ian Atherton, Suntory Australia's MD said: “Our renewed business focus will be on maintaining and growing our portfolio of premium spirits and liqueur brands."
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