UK: C&C Group adds to Magners stable
Troubled Irish drinks company C&C Group has unveiled an addition to its cider portfolio in the UK.
The company said today (24 September) that Magners Light will initially be available in Asda supermarkets in the country's off-trade. The cider, which has the equivalent abv - 4.5% - as Magners Original, will come in 330ml long-necked bottles with silver neck foil and silver front and back label.
The cider is a low-calories version of Magners Original, containing 28 kcal per 100ml.
"With all the authentic endorsement of the Magners brand, the low calorie option of Magners Light, embodies the quality, craftsmanship and heritage of Magners Original Cider which has contributed to its growth in Great Britain," said Magners brand manager, Richard Barnes. "We know lifestyles continue to change and as the Light Drinks market continues to grow internationally, consumers are ready for a great tasting light drink alternative from a credible, quality brand - Magners Light matches that need perfectly."
C&C Group has spent most of the summer bemoaning the poor weather that has hit the UK. In August, the company warned that, for the six months to the end of August, it expects operating margin to decline and for turnover to be flat compared to last year's results.
Sectors: Beer & cider
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