IRELAND: C&C gives Irish Mist a make-over
By just-drinks.com editorial team | 29 May 2009
C&C International has given its Irish Mist liqueur a make-over in a bid to more than double its volume over the next five years.
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C&C International has given its Irish Mist liqueur a make-over in a bid to more than double its volume over the next five years.

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