IRELAND: C&C extends Tullamore Dew range

By just-drinks.com editorial team | 10 June 2008

C&C International is extending its Tullamore Dew Irish whiskey range with a Ten Year Old Reserve blend into a limited number of markets.

The new product, which sits between standard Tullamore Dew and its 12 Year Old, is being rolled out to the US and a select number of European markets, the company said today (10 June).

"With the huge growth in appreciation of Irish whiskey, there is a real aged blend trend being driven by consumers looking to trade up," said C&C International's marketing manager, Ann O'Leary. "It's a sure sign that the category has reached its next stage of maturity."

The Ten Year Old Reserve is a triple distilled blend, aged in Spanish and American Oak casks for a minimum of ten years. The result is a "refined and balanced" medium bodied with "balanced flavours of malt and spice, wood and vanilla", the company said.

Sectors: Spirits