CBC - If you ask me... Drinks industry should brace for financial storm

By Chris Brook-Carter | 9 July 2008

The credit crunch, rising fuel bills and soaring commodity costs - few will be immune to this economic triple-blow. The food and drinks industries have remained relatively defiant in the belief they can ride out the inevitable downturn. However, Chris Brook-Carter wonders whether this optimism is misplaced in the face of this perfect storm?

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The credit crunch, rising fuel bills and soaring commodity costs - few will be immune to this economic triple-blow. The food and drinks industries have remained relatively defiant in the belief they can ride out the inevitable downturn. However, Chris Brook-Carter wonders whether this optimism is misplaced in the face of this perfect storm?

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