Bacardi Brown-Forman Brands (BBFB) is launching the premium Tequila brand Cazadores in the UK on-trade this month.

BBFB said it would be focusing on the Cazadores Reposado and Cazadores Añejo, targeting the top 60 outlets across the UK on-trade, which are primarily located in London.

"We've already had extremely positive feedback from key members of the on-trade about the potential for this brand within the UK," said Martin Horner, trade activation marketing manager for BBFB. "Primarily we are keeping the sales effort concentrated on top-end outlets that stock an existing range of premium Tequilas. With a route to market now established through key London wholesalers, we expect Cazadores to start hitting the backbars of some of the UK's most premium outlets over the next two months."

The launch is being accompanied by the introduction of new packaging with a redesigned label, a brass seal on the neck and an improved closure. In addition, a revamped Cazadores website was launched earlier this month to support the brand's increasing growth in existing markets, and help establish a presence in new markets across Europe and South East Asia.

Magally Franco, formerly bar manager at the exclusive Chelsea wine and cocktail bar Apartment 195, has been appointed as the global brand ambassador for Cazadores, and will support BBFB's sales efforts within the on-trade by providing training and tasting sessions for key outlets.

Cazadores is a 100% blue agave Tequila which is produced in the Los Altos region of Mexico. The brand has been showing strong growth in the premium Tequila market in both Mexico and the US, BBFB added.