US: Castle Brands unveils Celtic Crossing push

By just-drinks.com editorial team | 24 May 2007

New York drinks marketer Castle Brands has unveiled a new campaign for its Irish-made honey-flavoured liqueur Celtic Crossing.

Castle Brands said that the 'Get Connected' campaign takes its theme from hundreds of letters Castle Brands receives each year from consumers all over the world, telling how they first became acquainted with the brand. The newly launched website www.celticcrossingliqueur.com invites consumers to tell their stories of how they originally 'connected' with the brand and will publish them.

The new site also offers bartenders the opportunity to introduce themselves on the site and share their favourite Celtic cocktail. As part of the new marketing campaign, Celtic Crossing will feature select bartenders in its trade advertisements.

Castle Brands said it hopes the new campaign, coupled with carefully selected sponsored events, will help to build greater consumer awareness of the brand. Among various sponsorships, Celtic Crossing Liqueur has signed on to be the spirits sponsor for the KVMR Celtic Festival in Green Valley, California.