Castle Brands has announced its appointment of an industry veteran for the post of New England regional manager.

The position will be filled by Lee Royer, who has spent the last six years as New England regional manager with Distillerie Stock and previously 20 years with Allied Domecq, the company said late last week.

In his new role, Royer's territory will cover Massachusetts, Rhode Island and Connecticut.

Castle Brands' vice president of sales/eastern region Bob Battipaglia said: "I have known and respected Lee for many years. He has incredible long-term relationships at both the distributor and retail level.

"I believe Lee will have an immediate impact on Castle Brands' performance in this critical region of the country."