Castle Brands has appointed John Milstead to the position of West Coast regional manager for Castle Brands (USA).

Milstead was most recently regional sales manager for White Rock Distilleries. Additionally, he has extensive experience in the California market and strong relationships with Castle Brands' existing distributors, the company said.

Milstead will report to Kelley Spillane, executive vice president - sales for Castle Brands (USA). Milstead's territory will cover California, Nevada, Arizona, and New Mexico.

Kelley Spillane said: "John's knowledge of the chain-driven California market, as well as his keen business sense, will continue to fuel our growth in this crucial market. His unique knowledge of the market will allow him to begin making an immediate contribution in his new role with Castle Brands. We are excited to have him on board and look forward to quickly gaining traction in the region."