Castle Brands has appointed William Boykin to the position of regional manager for the company's Southeast division, the company said today (10 June).

Boykin, who will take up the position with immediate effect, has over 25 years experience in the industry, previously holding a position with Joseph E. Seagram & Sons for Florida, Georgia, South Carolina and Tennessee.

"The Southeast is a significant market for our portfolio and presents a tremendous growth opportunity for us," said Kelley Spillane, senior vice president. "Bill has the experience, knowledge and relationships to enhance our efforts."

Castle Brands, whose portfolio includes Boru Vodka, Gosling's Rum and Clontarf Irish Whiskey, announced job losses in April as part of a restructuring programme in its Ireland and UK offices in a bid to bring the company to profitability and grow its brands.