FRANCE: Castel to launch water to challenge Coke

By Stuart Todd | 4 February 2004

French drinks group Castel is planning to launch a top-of-the-market mineral water brand in April thus providing competition for new brands, Dasani (Coca Cola) and Tchaé (Unilever).

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French drinks group Castel is planning to launch a top-of-the-market mineral water brand in April thus providing competition for new brands, Dasani (Coca Cola) and Tchaé (Unilever).

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