FRANCE: Castel eyes Algerian expansion
French group Castel is eyeing further development in Algeria having invested close to €100m in the country's soft drinks and beer segments in less than two years, French newspaper La Tribune reports.
According to the report, nearly half of the investment went on the construction of a soft drinks plant at Tlelat, near Oran, trading under the name of the Société des Boissons de l'Ouest (SBO).
In May 2003, The French group also launched Société des Nouvelles Brasseries d'Oran (SNB) brewery and followed this up by spending almost €20m on a 67% stake in local brewer, L'Algérienne Bavaroise, based in Annaba.
This was preceded by Castel taking control of the Skikda Bottling Company and becoming a Coca-Cola bottler for the Algerian market.
Castel has indicated that more investment could follow if the market warrants it - through extending production capacity of the Algérienne Bavaroise and the possible acquisition of public sector-run plants.
- It isn't just men who like beer - Comment
- Why sports drinks fail to ride the Olympic wave
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- Experienced hands hold firm at CCEP - Analysis
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- "We're not complacent about Brexit" - Diageo
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends