CHINA: Castel Chinese importer CND to open Roche Mazet wine stores

By Stuart Todd | 9 July 2012

Castel's Chinese importer CND is poised to open the first wine store under the French group's Roche Mazet brand name.

Castel told just-drinks late last week that the first outlet is set to open at the end of this month. In the longer-term, CND is looking to open between 50 stores, which will not only stock Roche Mazet wines but also other Castel brand wines and other wines distributed by the importer in China.

Produced from a single grape varietal in red, rosé or white, 2011 sales of Roche Mazet wines in China totalled 6.6m bottles, an increase of 2.5m bottles on the previous year.

Expert analysis

Future of Wine Consumption in China, 2005–15

This report is the result of ICD Research’s extensive market research covering wine consumption in China. It provides detailed historic and forecast data on the consumption of wine in China, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in China.

Sectors: Emerging markets – BRIC, Wine