Product Launch - US: Casella's Yellow Tail Sweet White Roo, Big Bold Red, Pink Moscato

By | 7 February 2013

Click through to view one of the Yellow Tail extensions

Click through to view one of the Yellow Tail extensions

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Casella's Yellow Tail Sweet White Roo, Big Bold Red, Pink Moscato

Category - Wine, Australia

Available - From this month

Location - US off- and on-trade; nation-wide (Pink Moscato initially only north-east US, then nation-wide from August)

Price - All three wines: SRP US$7.99 per 750ml bottle & $12.99 per 1.5 litre bottle 

Distribution - Deutsch Family Wine & Spirits

Deutsch has unveiled three further extensions to the Casella-owned Yellow Tail brand, which will go sales in the US this month. 

Sweet White Roo is a blend of Pinot Grigio, Sauvignon Blanc and Semillon, described as an “anytime wine to serve chilled or mixed on its own or in white sangria”.

Big Bold Red has the flavours of “very ripe crushed raspberries and strawberries and a hint of vanilla”, according to Deutsch.

Pink Moscato, which will have a limited release this month a nationwide launch in August, is a "blush" Moscato with “strawberry and floral notes and a kick of fizz”, the company said.

Deutsch Family Wine & Spirits is the exclusive importer and marketer for the Casella-owned brand in the US.

Show the press release

WHITE PLAINS, N.Y., Feb. 7, 2013 /PRNewswire/ -- Australia's [yellow tail], the  #1 imported wine brand in the U.S.A., is tapping into the hottest wine trends with the February introduction of Sweet White Roo, Big Bold Red and Pink Moscato, announced exclusive marketer, Deutsch Family Wine & Spirits.

Following up the successful launch of Sweet Red Roo in 2012, [yellow tail] Sweet White Roo is a refreshing, white wine with flirty tropical notes from a blend of Pinot Grigio, Sauvignon Blanc and Semillon grapes. Sweet White Roo is a delightful, anytime wine to serve chilled or mixed on its own or in white sangria. Sweet White Roo's label pops off the shelf with an eye-catching, innovative sparkle label. Suggested retail price: $7.99/750 ml and $12.99/ 1 liter.

If Sweet White Roo is the peppy sister to Sweet Red Roo, [yellow tail]'s Big Bold Red is the life of the party. This wine bursts with flavors of very ripe crushed raspberries and strawberries and a hint of vanilla. Shake some pepper on the steak and hit the grill while enjoying this bold red.  According to Nielsen data, Red Blends are one of the hottest categories above $10, and [yellow tail] will be one of the first wine brands in America to offer the same quality at a significantly lower price.  Suggested retail price: $7.99/750 ml and $12.99/1 liter.

[yellow tail] Pink Moscato is a "blush" Moscato with a bright smack of strawberry and floral notes and a kick of fizz. Pink Moscato will launch in limited release February and be introduced nationwide in August. Suggested retail price: $7.99/ml and $12.99 /1.5 liter.

"[yellow tail] Moscato and Sweet Red Roo were two of Deutsch Family Wine & Spirits' most successful launches.  [yellow tail] Moscato quickly became the fastest growing Moscato when it launched in 2011[1].  Sweet Red Roo launched in Spring 2012, and is already the #3 sweet red in the USA[2], ahead of brands that have been in the market much longer.  Our expertise is identifying consumer needs in the marketplace and fulfilling those needs with innovative new wines. Like all wines in the [yellow tail] portfolio, these wines are ideal for entertaining and casual meals.  The flavors are brilliant and food friendly, and the price point is accessible. That's why we say [yellow tail] is America's [go-to] brand," said Tom Steffanci, president, Deutsch Family Wine & Spirits www.deutschfamily.com.  According to BevNetwork: pocketbook friendly red wine blends and Moscato are among the top three wine trends for 2013. The third is Prosecco.

Original source: Company release

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Sectors: Product launches, Wine

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