Casella Wines has turned its attention to the beer market

Casella Wines has turned its attention to the beer market

Casella Wines has turned to Australian consumers to help spearhead its entry into the beer market.

The independent wine company's 'Perfect Lager Project', announced earlier today (24 April), will ask drinkers in the country what they think should go in to the ideal schooner, as well as the best environment for drinking it. The results, collected via an iPhone app, will shape the beer that Casella plans to roll out in June, the company said.

“Making beer is a major step for our business and we want to get it right for consumers," said Casella’s senior brand manager for beer, Fiona Seath. “The only way we can guarantee that is to ask the consumers what they want and then make it.”

The questionnaire will ask users for their beer preferences and details including the number of friends in company, the temperature of the beer and the type of venue or setting needed for the perfect experience.

Data will be collected until the end of May.

The beer will be made in Yenda in New South Wales where Casella has built a brewery at the family winery.

Former SABMiller brewer Andy Mitchell is lead brew master.

Last month, Casella appointed a new buiness development manager for Asia.