US: Casa Noble signs Tequila distribution deal
"The Casa Noble brand has been recognised by the industry as a superior product and Wilson Daniels expertise will insure the brand a much broader market penetration and higher level of visibility among consumers, we are very happy that they have selected our tequilas to be in their portfolio of premium spirits" says Casa Noble partner Jose Hermosillo.
"With the addition of Casa Noble, we have added a complete line of triple distilled, ultra premium products with an exceptional provenance and superior brand image. We anticipate that the consumer interest in this line will follow the overall increase in consumption of appellation-originated, traditional products for which the branding has been updated to reflect current tastes and lifestyles," said Lonnie Charleson vice president/director of sales of Wilson Daniels, Ltd.
German spirits group Borco has struck a distribution deal in India for its Sierra Tequila brand....
The US and Mexico have struck an agreement on Tequila allowing US distributors to import the spirit in bulk and bottle it north of the border....
Blavod Extreme Spirits is in talks to expand distribution of El Diamante del Cielo Tequila in the US....
Hayman Distillers has unveiled the first phase of its relaunch for the Scorpion Tequila brand with new packaging for the Gold and Silver variants in the range. ...
The Blavod Extreme Spirits joint venture Diamante Spirits is to produce and market a new Tequila, El Diamante del Cielo (Diamond in the Sky). The new product will have a retail value between US$45-60 ...
Government inspectors carrying out checks on bars, restaurants and nightclubs in the greater Athens area have found that 100% of samples of rum and tequila had been adulterated....
Spanish brewer Estrella Galicia is to invest €30m between 2006-08 to grow its domestic wine and water businesses, a company spokeswoman confirmed to just-drinks....
Mexico, the US and Canada will sign an accord aimed at boosting the quality of Tequila-based produced outside Mexico, a spokeswoman for supplier's lobby Consejo Regulador del Tequila (CRT) confirmed t...
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Diageo, Nolets unveil latest Ketel One campaign