Casa Noble Tequila has an agreement with the St. Helena-based Wilson Daniels, Ltd., an international marketing and importing company of fine wines and spirits, to distribute its products in the US and Canada.

"The Casa Noble brand has been recognised by the industry as a superior product and Wilson Daniels expertise will insure the brand a much broader market penetration and higher level of visibility among consumers, we are very happy that they have selected our tequilas to be in their portfolio of premium spirits" says Casa Noble partner Jose Hermosillo.

"With the addition of Casa Noble, we have added a complete line of triple distilled, ultra premium products with an exceptional provenance and superior brand image. We anticipate that the consumer interest in this line will follow the overall increase in consumption of appellation-originated, traditional products for which the branding has been updated to reflect current tastes and lifestyles," said Lonnie Charleson vice president/director of sales of Wilson Daniels, Ltd.