Product Launch - INDIA: Carlsberg's Tuborg Booster Strong

By | 25 June 2013

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Carlsberg's Tuborg Booster Strong

Category - Beer, fruit-flavoured, abv not specified but above 5% 

Available - Launched in Maharashtra this month and West Bengal last month; to lauch across other India markets in next three months 

Location - India, on- and off-trade only 

Price - In West Bengal, 65cl bottle selling at INR90 (US$1.50); in Maharashtra, 65cl bottle being sold at INR135 and 50cl can at INR105

Distribution - Carlsberg India Pvt

Carlsberg's India unit has launched a fruit-flavoured variant to the Tuborg brand. 

Tuborg Booster Strong went on sale in Maharashtra this month, having first appeared in West Bengal in May, the company confirmed to just-drinks today (25 June). 

Carlsberg describes the beer as a "refreshingly strong and easy-to-drink beer enriched with natural exotic fruit flavor that reduces bitterness and gives a smooth aftertaste". 

Tuborg Booster Strong will be rolled-out across India's "major" markets in phases, the brewer said, including New Delhi, Bangalore, Hyderabad, Bangalore and Bhubaneswar. 

The beer is being brewed in Carlsberg India’s own breweries across the country.

Tuborg Strong was launched in India in 2010 and "easy-drinking" Tuborg Green in March 2009. 

Expert analysis

Beer in India

Beer in India industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the India beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Sectors: Beer & cider, Product launches

Companies: Carlsberg

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