Carlsberg is the majority shareholder in Olivaria

Carlsberg is the majority shareholder in Olivaria

Carlsberg-controlled Olivaria Brewery in Belarus has appointed a new CEO.

Denis Sherstennikov, formerly marketing VP for Carlsberg's Baltika Breweries in Russia, has replaced Mihail Chechenev at the Minsk-based firm, a company spokesperson confirmed to just-drinks today (8 October). Maxim Lazarenko has replaced Sherstennikov at Baltika Breweries.

"We're facing very ambitious targets and the new appointment is a great responsibility for me," Sherstennikov was reported as saying by Belarus news agency Belapan. 

Carlsberg first invested in Olivaria in 2006, through Baltic Beverages Holding, and became the majority shareholder, upping its stake to 67.8%, in 2011. Olivaria, whose brands include Alivaria and Brovar, employs around 600 people and has a 26% market share in Belarus.

Expert analysis

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