BELARUS: Carlsberg's Olivaria Brewery switches CEO

By | 8 October 2013

Carlsberg is the majority shareholder in Olivaria

Carlsberg is the majority shareholder in Olivaria

Carlsberg-controlled Olivaria Brewery in Belarus has appointed a new CEO.

Denis Sherstennikov, formerly marketing VP for Carlsberg's Baltika Breweries in Russia, has replaced Mihail Chechenev at the Minsk-based firm, a company spokesperson confirmed to just-drinks today (8 October). Maxim Lazarenko has replaced Sherstennikov at Baltika Breweries.

"We're facing very ambitious targets and the new appointment is a great responsibility for me," Sherstennikov was reported as saying by Belarus news agency Belapan. 

Carlsberg first invested in Olivaria in 2006, through Baltic Beverages Holding, and became the majority shareholder, upping its stake to 67.8%, in 2011. Olivaria, whose brands include Alivaria and Brovar, employs around 600 people and has a 26% market share in Belarus.

Expert analysis

Beer Market in East Europe to 2017: Market Guide

"Beer Market in East Europe to 2017: Market Guide" provides in-depth detail on the trends and drivers of the Beer market in East Europe. The quantitative data in the report (historic and forecast consumption values) analyses the dynamics in the East European countries, providing marketers with the essential information to understand their own and their competitors’ position in this market and the information to accurately identify where to compete in the future. The report provides data to help companies in the Beer industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.

Sectors: Beer & cider, HR – personnel

Companies: Carlsberg, Baltic Beverages Holding

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