Product Launch - FRANCE: Carlsberg's Kronenbourg 1664 Rosé

By | 7 March 2013

Click through to view Carlsbergs Kronenbourg 1664 Rosé

Click through to view Carlsberg's Kronenbourg 1664 Rosé

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Carlsberg's Kronenbourg 1664 Rosé

Category - Beer, flavoured, 5.5% abv

Available - From this month

Location - France, in off-trade mass-market retail

Price - RRP of EUR4.90 (US$4.25) per six-pack of 25cl bottles

Distribution - Basseries Kronenbourg

Carlsberg-owned French brewer Brasseries Kronenbourg has this month launched 1664 Rosé - a beer flavoured with raspberry and peach.

It joins the existing range of 1664 beers - classic, blanc, gold and vintage - and follows the recent launch of Kronenbourg's Skøll Tuborg, flavoured with vodka, grapefruit and lime.

“1664 Rosé … will appeal to male and female beer enthusiasts alike - the perfect response to the trend for flavoured beers and rosé drinks,” Kronenbourg says.

Expert analysis

Beer in France

Beer in France industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the France beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Sectors: Beer & cider, Product launches

Companies: Carlsberg

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