Crown Cellars O&E wine range

Crown Cellars' O&E wine range

Carlsberg's Crown Cellars O&E wine range 

Category - Wine 

Available - From this month 

Location - UK, on-trade only 

Price - Wholesale price of GBP24.48 (US$37.50) for a case of six 75cl bottles

Distribution - Carlsberg UK

Crown Cellars, Carlsberg's UK wine and spirits division, has launched a range of five global wines under the brand name O&E. 

The range, which is exclusive to the the UK on-trade, comprises

  • Cabernet Sauvignon from Chile, 13% abv
  • Sauvignon Blanc, France, 12% abv
  • Zinfandel Rosé, California, 10.5% abv
  • Pinot Grigio, Italy, 12% abv
  • Merlot, France, 13% abv

A Carlsberg spokeperson told just-drinks that the "primary target" for the range is independent on-trade accounts.

Louise Boddington, Crown Cellars' wine buyer, said the branding and descriptions have been kept simple to ensure the wines “have a strong appeal to customers looking for an easy choice in pubs and restaurants”.

The name O&E stands for 'open and enjoy', the company said.