Product Launch - UK: Carlsberg's Crown Cellars O&E wine range

By | 30 July 2013

Crown Cellars O&E wine range

Crown Cellars' O&E wine range

Carlsberg's Crown Cellars O&E wine range 

Category - Wine 

Available - From this month 

Location - UK, on-trade only 

Price - Wholesale price of GBP24.48 (US$37.50) for a case of six 75cl bottles

Distribution - Carlsberg UK

Crown Cellars, Carlsberg's UK wine and spirits division, has launched a range of five global wines under the brand name O&E. 

The range, which is exclusive to the the UK on-trade, comprises

  • Cabernet Sauvignon from Chile, 13% abv
  • Sauvignon Blanc, France, 12% abv
  • Zinfandel Rosé, California, 10.5% abv
  • Pinot Grigio, Italy, 12% abv
  • Merlot, France, 13% abv

A Carlsberg spokeperson told just-drinks that the "primary target" for the range is independent on-trade accounts.

Louise Boddington, Crown Cellars' wine buyer, said the branding and descriptions have been kept simple to ensure the wines “have a strong appeal to customers looking for an easy choice in pubs and restaurants”.

The name O&E stands for 'open and enjoy', the company said. 

Expert analysis

The Future of the Wine Market in the UK, to 2016

Future of the Wine Market in the UK, to 2016 is the result of Canadean’s extensive market research covering the Wine market in the UK.

Sectors: Product launches, Wine

Companies: Carlsberg

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