INDIA: Carlsberg ups marketing spend to battle SABMiller, UB Group
By just-drinks.com editorial team | 13 January 2011
Carlsberg will spend 25% more on marketing in India this year as it seeks to crack the duopoly of SABMiller and United Breweries in the country's fledgling beer sector.
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Carlsberg will spend 25% more on marketing in India this year as it seeks to crack the duopoly of SABMiller and United Breweries in the country's fledgling beer sector.
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