GLOBAL: Carlsberg unveils new online ad

By | 13 March 2013

Carlsberg has released details of its latest global online advertising campaign.

The latest push centres on an ad, which launched on YouTube today (13 March), the company said. The global campaign is backed by "significant marketing and PR", the brewer said.

Specific financial details were not disclosed.

The ad makes use of the company's global tagline: 'That calls for a Carlsberg.'

Last week, the company lined up a stake purchase at Chongqing Brewery in China that would give it majority control of the brewer.

Expert analysis

Carlsberg A/S - SWOT, Strategy and Corporate Finance Report

Carlsberg A/S - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: Carlsberg

There is currently 1 comment on this article

Great ad

 

ssch809705@aol.com said at 3:21 pm, March 13, 2013

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