UK: Carlsberg unveils new GBP60m bottling line
By James Wilmore | 11 March 2013
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The new line will double bottling output at the site |
Carlsberg has lifted the curtain on a new GBP60m (US$89.4m) bottling line, which will double the output at its Northampton brewery site.
The 7,000 square metre facility, named the 'Carlsberg Cube', will bottle the full range of Carlsberg's beers sold in the UK including Carlsberg, Export, Tuborg, San Miguel and Fresca, and newly-launched cider, Somersby, the company said today (11 March). The new facility at the Bridge Street brewery means that all bottling for the UK market will now be done in the country.
The new line is capable of producing 60,000 bottles of beer every hour.
Speaking at the opening today, CEO JØrgen Buhl Rasmussen said: “This bottling line secures our long-term future in our UK home of Northampton where we have been based for over 30 years.” He added that the UK is an “incredibly important market for Carlsberg Group”.
Carlsberg also stressed the new buidling's eco-friendly credentials, flagging that it includes a 3,000-litre rain water harvesting tank and that it exceeds stringent UK efficiency regulations by 6%.
Meanwhile, last week the Danish brewer revealed it is lining up a deal to take majority control of Chongqing Brewery in China in a bid to broaden its footprint in the country.
Expert analysis
Beer in the United Kingdom
In 2011 beer sales remained weak due to the ongoing and growing consumer concern about government spending cuts on jobs and incomes, which continues to constrain consumer spending. Total volume sales of beer declined by 5%, a more dramatic decline compared to the previous year and slightly sharper than the review period total volume CAGR. This was due to ongoing beer tax increases in March, with beer seeing excise duty increased two percentage points above the level of inflation at 5%. This tax...
Sectors: Beer & cider
Companies: Carlsberg
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UK: Carlsberg unveils new GBP60m bottling line
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