INDIA: Carlsberg unveils investment plans in India - report
By just-drinks.com editorial team | 14 September 2007
Carlsberg is planning to increase its investments in manufacturing and distribution in the Indian market, according to reports.
Jesper B Madsen, senior vice-president for Carlsberg Asia, was cited in the Business Standard yesterday (13 September) as saying: "Carlsberg is committed to increase investments in India. The company is currently evaluating which products are most suitable for the Indian market."
The paper added that the Danish brewer has applied to the Foreign Investment Promotion Board (FIPB) to increase its downstream investments in manufacturing and trading in the country.
In June, Carlsberg launched its Eastern European dark beer brand Okocim Palone in India through its new acquisition Himneel brewery.
"Carlsberg plans to have a brand portfolio in the India market, at pricing consistent with the segment in which the brands are positioned," Madsen told the paper.
In May, Carlsberg amended its charter, allowing leading shareholder the Carlsberg Foundation to dilute its stake in the brewer, whilst maintaining control of voting rights. The Foundation currently holds 51.3% share capital but will lower this to 25%, thereby freeing up around DKK45bn (US$8.23bn) in new capital.
Sectors: Beer & cider
Companies: Carlsberg
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There is currently 1 comment on this article
This is fact that Carlsberg is planning to increase its investments in manufacturing and distribution in the indian market, but i could not understand that how they did investment in Himneel Brewery Based in pontasahib at himachal pradesh,is a northern part of india. Because of many reasons i am little bit confused & it is also not digestive to me also,according to following reasons-
1-The Market potential is not satisfactory of H.P.
2-The State excise Policy is not good as far as franchise duty, export fee, bottling fee, other taxes etc of H.P. are concerned .
3-Even distance wise if the co. would like to supply from Himneel to other state in india, will not viable as far as freight,import duty of other states etc are concerned.
In my opinion Carlsberg management should appoint any senior level professional, who knows very well about indian territory & also close to all liquor trade peoples of india.
But further i would say that it is a decision of the management of carlsberg, & who am i to suggest them.
Regards
Mahendra Nathani
Mahendra Nathani said at 5:19 pm, September 14, 2007
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