UK: Carlsberg unveils £28m relaunch for its brands

By Chris Brook-Carter | 18 February 2002

Carlsberg-Tetley has unveiled plans to invest £28m in its two leading brands as part of a three-year strategic plan to strengthen the company's position in the UK market. Speaking at length to just-drinks today, CEO Colin Povey said: "This is part of a larger total investment. The bigger brands continue to get bigger at the expense of the smaller brands. The need for the leading players to keep a sustained level of investment is crucial."

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Carlsberg-Tetley has unveiled plans to invest £28m in its two leading brands as part of a three-year strategic plan to strengthen the company's position in the UK market. Speaking at length to just-drinks today, CEO Colin Povey said: "This is part of a larger total investment. The bigger brands continue to get bigger at the expense of the smaller brands. The need for the leading players to keep a sustained level of investment is crucial."

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