The Danish brewer Carlsberg said today that it would transfer the responsibility for its activities in Asia to Copenhagen under the management of Senior Vice President Jesper B. Madsen in July.

The objective, the company said, is to establish a more transparent structure and a more direct contact with subsidiaries and partners in Asia, which is still of high priority to Carlsberg. Carlsberg Asia employees will be transferred to other jobs within the Carlsberg Group. The company Carlsberg Marketing continues to operate in Singapore.

In Malaysia, Bjørn Søndenskov, managing director of Carlsberg Brewery Malaysia Berhad will move back to Copenhagen to a position as vice president for export & licence and Asia. Furthermore, he continues as member of the board of directors of Carlsberg Brewery Malaysia Berhad.

Jørgen Bornhøft, CEO of Carlsberg Asia and chairman of the board of directors of Carlsberg Brewery Malaysia Berhad will as chairman of the board also be responsible for the daily management of the company until a new managing director is appointed. Jørgen Bornhøft continues as member of the board of directors of a number of Carlsberg's companies in Asia.

In Hong Kong and China Edwin Lam, general manager of Carlsberg Hong Kong Ltd will become general manager for Carlsberg's activities in China based in Hong Kong.

Søren Holm Jensen, presently vice president for export & licence in Copenhagen is appointed general manager of Carlsberg Hong Kong Ltd. as of 15 June 2004.

Thomas Kure Jakobsen will be appointed director with responsibility for export & licence excluding North and South America, Australia and New Zealand.