DENMARK: Carlsberg to focus on Asian beer market
By Sarah Diston | 28 March 2001
With little growth in the US and Western European beer markets, Carlsberg is looking to strengthen its share of the Asian market by entering into a joint venture with its Thai partner, Khun Charoen. Under the terms of the 50:50 partnership which will be known as Carlsberg Asia, Carlsberg will focus on developing its brands in the Asian market through a fully controlled sales and distribution network covering the entire region.
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With little growth in the US and Western European beer markets, Carlsberg is looking to strengthen its share of the Asian market by entering into a joint venture with its Thai partner, Khun Charoen. Under the terms of the 50:50 partnership which will be known as Carlsberg Asia, Carlsberg will focus on developing its brands in the Asian market through a fully controlled sales and distribution network covering the entire region.
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