UKRAINE: Carlsberg to distribute Warsteiner
Carlsberg has signed a deal to distribute Warsteiner beer in Ukraine.
Germany-based Warsteiner Brauerei said today (23 November) that Carlsberg will expand the company's reach in Ukraine. A spokesperson for Warsteiner declined to name the group's previous distributor in the country when contacted by just-drinks.
However, he said: "The main reason for us to change our importer in Ukraine is that our former importer was mainly focused only on the region of the city of Kiev, while our new partner, Carlsberg, commands a big national sales force and has a well established network of customers over the whole country." Warsteiner is keen to develop is namesake premium lager in Ukraine.
Carlsberg is the second largest brewer by volume in Ukraine, behind Anheuser-Busch InBev's Sun InBev business. The country has a population of 45m.
Warsteiner said that the distribution deal will begin in 2012. The CEO of Carlsberg Ukraine, Peter Chernyshov, said: "We look forward to adding an internationally recognised premium pilsner to our portfolio, which enables us to strengthen our position in the import premium segment."
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