COMMENT: Carlsberg - the price of fame

By Datamonitor | 23 February 2004

The recent launch of two beers in Bangladesh serves to demonstrate the power of international branding. Crown Beverages' new beers have faithfully copied both Foster's and Carlsberg's branding in order to make a splash with consumers. The tactic is a shrewd one since it plays on consumers' perceptions of glamour and prestige.

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The recent launch of two beers in Bangladesh serves to demonstrate the power of international branding. Crown Beverages' new beers have faithfully copied both Foster's and Carlsberg's branding in order to make a splash with consumers. The tactic is a shrewd one since it plays on consumers' perceptions of glamour and prestige.

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