UK: Carlsberg targets HORECA with UK Draughtmaster launch
Carlsberg has begun rolling out its DraughtMaster Professional System in the UK.
The brewer's UK unit confirmed the move yesterday (29 May), saying that it is targeting the HORECA channel with the portable draught system, which was first unveiled in the UK in March. Developed in association with Electrolux, the DraughtMaster Professional unit has been designed to operate in "secondary areas where draught beer can be a challenge to set-up and operate", the company said.
"The DraughtMaster Professional unit is a great opportunity for low-throughput outlets," said Nick Howells of Carlsberg UK. "Traditional dispense systems are often costly to maintain and service, which often outweigh any sales benefits. It delivers cost savings thought reduced installation, service and maintenance costs. In addition it needs no line cleaning, requires no CO2 and comes with recyclable kegs."
The system operates as a standalone unit, with a 20-litre refrigerated PET keg stored under compressed air pressure beneath a font tap. The kegs, which have a three-week shelf life once connected, are available through 3663 catering equipment for GBP41 (US$81) each, while the unit itself is available for around GBP1,100, including installation, training and two kegs.
Speaking to just-drinks, Howells said that only Carlsberg Export is currently available in the UK through the system, but that the subsidiary was evaluating opportunities for namesake brand Carlsberg and Tuborg going forward.
"The USP of our system is that other temporary dispense units from the likes of Heineken and Coors in the UK still need gas, use returnable kegs and require line cleaning. Our's doesn't," Howells added.
The DraughtMaster Professional unit was initially launched three years ago in Denmark and Portugal.
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