UK: Carlsberg taps into England football fanatics

By just-drinks.com editorial team | 4 April 2006

Carlsberg UK will invest GBP10.5m (US$18.3m) on TV advertising alone during 2006 in a new promotional and advertising campaign ahead of June's FIFA World Cup in Germany.

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Carlsberg UK will invest GBP10.5m (US$18.3m) on TV advertising alone during 2006 in a new promotional and advertising campaign ahead of June's FIFA World Cup in Germany.

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