SWEDEN: Carlsberg strikes deal to handle Budvar

By | 19 March 2007

Carlsberg has signed a deal to handle Czech beer Budvar in Sweden.

The agreement, which will go live on 1 April, is the latest venture between the Danish brewer and Czech beer maker Budejovický Budvar. In January, Carlsberg finalised deals to distribute the Czech beer in Finland and Croatia.

"An important part of Carlsberg's strategy includes enriching Sweden's beer culture with high-quality local and foreign beers," said Carlsberg Sweden CEO Stig Sunde today (19 March).

Budvar joins a range of 20 beers that Carlsberg distributes in Sweden. A Carlsberg Sweden spokesperson told just-drinks that the brewer handles beers including Leffe and Hoegaarden.

Budejovický Budvar CEO Jirí Bocek noted that the Swedish market has "great potential" for Budvar, which is currently distributed in Sweden by local importer Birramex.

Sectors: Beer & cider

Companies: Carlsberg, Budvar

View next/previous articles

Currently reading -

SWEDEN: Carlsberg strikes deal to handle Budvar

There are currently no comments on this article

Be the first to comment on this article

Related articles

INDIA: Carlsberg unveils investment plans in India - report

Carlsberg is planning to increase its investments in manufacturing and distribution in the Indian market, according to reports.

UK: Scottish & Newcastle rating cut on unlikely Carlsberg bid

Scottish & Newcastle has had its share coverage downgraded, due to a potential takeover bid from Carlsberg now seeming "unlikely".

UK: No starring role for Ferry in new Carlsberg ad

Rock legend Bryan Ferry is to appear in the latest TV advert for Carlsberg in the UK, but the ad puts the Roxy Music frontman in a supporting role to three ordinary lads.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page