UK: Carlsberg signs television deal for Tetley's

By just-drinks.com editorial team | 1 October 2010

Carlsberg's Tetley's beer brand will sponsor television channel ITV4 in the UK as the brewer seeks to connect with its core male consumer.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Carlsberg's Tetley's beer brand will sponsor television channel ITV4 in the UK as the brewer seeks to connect with its core male consumer.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Craft beer sales jump in 2010
Sales of craft beer in the US rose strongly in both volume and value last year, far outpacing the country's two largest brewers, MillerCoors and Anheuser-Busch InBev.

DOMINICAN REPUBLIC: Molson Coors brings Coors Light to Dominican Republic
Molson Coors has launched its Coors Light beer brand in the Dominican Republic.

GLOBAL: Coca-Cola struggles in brand rankings
Coca-Cola has dropped out of the top ten of Brand Finance Global's 500 most valuable brands for the first time.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page