DENMARK: Carlsberg signs Schmeichel for Euro 2012 campaign

By Chris Mercer | 26 January 2012

Carlsberg has recruited ex-Manchester United and Denmark goalkeeper Peter Schmeichel to be its global ambassador throughout the Euro 2012 football tournament.

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Carlsberg has recruited ex-Manchester United and Denmark goalkeeper Peter Schmeichel to be its global ambassador throughout the Euro 2012 football tournament.

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