The head of Carlsberg's operations in Denmark is to leave the brewer.

The Danish brewing giant said today (6 December) that Jørn Tolstrup Rohde was leaving to take up a role as managing director of Danish venture capitalists 3C Holding.

Jesper Jørgensen, who heads Carlsberg's Türk Tuborg operations in Turkey, will replace Rohde. Jørgensen has spent 12 years at Carlsberg, holding positions in Denmark, Switzerland, Germany, as well as in Turkey.

A Carlsberg Denmark spokesman struck an optimistic tone about the brewer's domestic business. He said Carlsberg had managed to increase its share of a declining beer market in the last year. He said: "What we are seeing now in the Danish market is that branded beer sales are going up and discount beer is losing share."

The spokesman said that Jørgensen intended to keep Carlsberg "going in the right direction" in Denmark. However, he added: "We have challenges in Denmark with the closure of the brewery in Copenhagen and a large amount of investment in Fredericia."

In February, Carlsberg said it would close its site in Valby, Copenhagen in an attempt to drive efficiency and cut costs from its domestic operations. At the same time, the brewer plans to invest DKK800m (US$142.5m) in its site at Fredericia over the next three years.

Carlsberg also announced that Damla Birol will replace Jørgensen as CEO of Türk Tuborg. Birol has spent four years at the company and last year became deputy CEO and general manager.