Carlsberg has announced a plan to save DKK700m (US$146m) a year by rationalising purchasing, marketing and production operations.
 
The plan was revealed by Carlsberg executives at a Swiss capital markets day on Tuesday. They said the programme would cost about one billion crowns to implement.
 
"Carlsberg is hosting a capital markets day in Basel, Switzerland to update on the strategic initiatives that drives growth in the Western European business. Topics that will be addressed include creation of world class procurement and optimization of supply chain as well as marketing excellence, innovation and brand portfolio management," a company spokesman said.
 
The world's fifth largest brewer said it would announce its 2008 outlook as well as forecasts for the next several years when it presents its second quarter results on 5August.
 
Carlsberg in February acquired a 56% stake in Scottish and Newcastle for 57 billion kroner, with Heineken of the Netherlands taking the rest. The total cost of the transaction came to about EUR10.5bn.
 
Last week, the company said a recent share sale to help finance the takeover raised ERU4.03bn.