UK: Carlsberg renews Tuborg, Live Nation deal
By just-drinks.com editorial team | 10 June 2010
Carlsberg's UK unit has renewed a sponsorship deal for its Tuborg lager with live music events organiser Live Nation in the country.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Carlsberg's UK unit has renewed a sponsorship deal for its Tuborg lager with live music events organiser Live Nation in the country.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: Carlsberg's Kronenbourg recruits staff for export drive
Carlsberg-owned Kronenbourg is recruiting 45 additional staff at at its brewery in Obernai in eastern France as it looks to increase exports.
Comment - Beer - M&A: Time to Play?
M&A activity within the beer sector this year has been limited to just the one big transaction, in Mexico. Larry Nelson believes, however, that 2010 could have served as the calm before the storm, with the next wave of consolidation expected to break soon. Indeed, according to some, that wave could even be a tsunami, the size of which the world's brewers have never seen before.
UK: Carlsberg launches Tuborg Christmas Brew
Carlsberg has brought its Tuborg Christmas Brew to the UK as it seeks to tap into consumer thirst for new beers.
Market research related to this article
China Beer Industry Report, 2009-2010
China’s beer sales volume reached 42.81 million kiloliters in 2009, and the ratio of output to sales achieved 101.3%. Regarding the regional market, the developed East China tended to be mature and stable, so both output and sales volume witnessed a ...












